Home / Use cases / Reactivation engine · Aesthetic clinics

Patient recall for aesthetic clinics.

Patients whose skin programme or follow-up lapsed get a personal, approved reminder to book a review consultation, never a promotion for a medicine.

Short answer

For aesthetic and skin clinics, a reactivation engine reviews the patient list in your booking system, finds patients who are overdue for a planned review or follow-up consultation, groups them by reason (programme ended, follow-up missed, consultation never booked after an enquiry) and drafts a personal message per patient for your team to approve. Messages invite a consultation; they never promote a prescription-only medicine. ORVL builds it from €12,000 excl. VAT.

The problem

Why aesthetic clinics look at reactivation engine.

Many aesthetic treatments are planned as courses or come with a review appointment, and a large share of patients drift away after the first session. The clinic has their history, but nobody has time to work through hundreds of records and write something that does not read like an advert.

A blanket 'spring offer' blast is the wrong tool here: discounts and urgency on medical procedures sit badly with health-advertising rules in the UAE and the EU, and patients notice when a clinic treats them like a mailing list.

The workflow

What the agent does, step by step.

ReadBooking history

Last visit, planned follow-ups and consent status from Fresha, Zenoti or your system.

ScoreWho is overdue

Patients past a review date your clinicians set, ranked by how long ago.

GroupWhy they lapsed

Course unfinished, review missed, or enquiry without booking.

DraftPersonal invitation

A short message inviting a review consultation, in the patient's language.

ApproveClinic sends

Front desk or clinician reviews each draft; replies go to the booking flow.

Integrations

Systems it works with.

Only patients who agreed to be contacted are included; consent fields are read, never assumed.

Fresha, Zenoti or your clinic system
WhatsApp Business Platform templates
Email from your clinic domain
Consent and opt-out records
Approval queue for the front desk
Guardrails

Where a human decides.

This is a clinical relationship, and the messages are written that way.

No naming or promoting prescription-only medicines such as botulinum toxin
No discounts, countdowns or 'last chance' wording on medical procedures
Only patients with valid consent; opt-outs excluded permanently
Clinical review dates set by practitioners, not by the AI
Measuring it

How you know it works.

Measure: overdue patients contacted, review consultations booked from those messages, and opt-out rate per batch.

Example with assumed numbers: a clinic has 1,500 patients whose last visit was more than nine months ago, 600 of whom consented to contact. If an assumed 5% book a review consultation, that is 30 consultations, before any treatment decision is made.

The example uses assumed numbers to show the method. It is not a client result or a promise.

Price

What it costs.

Reactivation Enginefrom €12,000one-time build · 50% at start, 50% on acceptance
Plan first€1,950AI Blueprint · fixes scope, price and target · credited to the build
Monthly€490/moRun & Care per system, or AI Ops from €1,950/mo

All prices excl. VAT. The fixed quote comes from the AI Blueprint.

Honest fit check

When this is not the right build.

If your patient records do not show consent to be contacted, fix consent capture first; until then a recall programme cannot run lawfully.

FAQ

Common questions.

Can the message mention a specific treatment?

It can refer to the patient's own planned review in neutral terms your medical director approves. It does not advertise a medicine or a price promotion.

Why does this cost more than a receptionist build?

The Reactivation Engine includes scoring, grouping, personal drafts and an approval queue across your whole patient base. It is a Growth System priced from €12,000; a simpler reminder flow can be part of a €3,900 receptionist build.

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Want this in your business?

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