Why online shops look at reactivation engine.
Most shops have far more one-time buyers than repeat customers. The usual answer is a discount email to everyone, which trains customers to wait for discounts.
Customers who left after a bad experience need a different message from those who simply forgot you.
What the agent does, step by step.
Time since last order, order count, value, returns.
Replenishment due, seasonal, after a return or complaint, price-driven.
References what they bought and what's relevant now.
You approve batches; sent via your email platform or WhatsApp.
A small control group is left out, so results are honest.
Systems it works with.
Sending runs through your own email platform so unsubscribes and consent stay in one place.
Where a human decides.
Consent first, then personalisation.
How you know it works.
Measure: reactivated customers versus the holdout group, revenue per message, and unsubscribe rate.
Example with assumed numbers: 10,000 lapsed customers with consent; if personal messages reactivate 2% against 1% in the holdout, the engine is responsible for 100 extra orders. Your margin per order gives the value.
The example uses assumed numbers to show the method. It is not a client result or a promise.
What it costs.
All prices excl. VAT. The fixed quote comes from the AI Blueprint.
When this is not the right build.
If you have only a few hundred customers, write the win-back emails yourself; the engine pays back on volume.
Common questions.
Isn't this what Klaviyo flows do?
Flows send the same message to a segment. The engine drafts per customer from their history and reason, and still sends through your email platform.
Why a holdout group?
Because without one, you can't tell whether customers came back because of the message.
Want this in your business?
Tell us how you work today. We'll tell you honestly what AI can take off your team's plate, what it costs, and whether we are the right fit.